Gabrielle Tania

About

Business strategy, across borders and stages.

I’ve worked with international founders and teams across business advisory and venture development, with a focus on early-stage businesses. From shaping business models to developing commercial opportunities, I bring a perspective grounded in both strategic analysis and building from the ground up — with an appetite to take on the challenges of growth and scale.

Professional background

My experience spans business advisory and venture development, with a focus on how businesses communicate, grow, and create value.

Through consulting, I’ve worked with 150+ businesses and founders across industries, combining strategy, storytelling, and design to translate complex business ideas into compelling investor-facing narratives — helping founders communicate their value, spark investor curiosity, and earn the opportunity for a first conversation.

Through venture development, I’ve built businesses from the ground up, from testing market demand and developing commercial partnerships to creating systems that improve operational efficiency and support growth. This experience spans Brandneo, a web development and branding agency, and Astro Bali, an astrotourism venture in Bali.

Work experience

Career timeline

  1. Aug 2021 – Present

    Bali, Indonesia

    Current

    Founder

    Astronomy Bali

    Founded and built a private stargazing and astrotourism venture, developing its business model, partnerships and operating capabilities from the ground up.

    • Hosted 3,000+ guests across stargazing experiences, astronomy workshops, and telescope sales and rentals, with a 98% guest satisfaction rate.
    • Built commercial and institutional partnerships with Marriott Bonvoy, GetYourGuide, Tripadvisor, Traveloka, Ubud Writers & Readers Festival and Montessori Bali.
    • Leading the development of a larger-scale astrotourism initiative in Southeast Asia.
    • Built community impact into the business model, directing 10% of profits and all AstroLite program proceeds to education and local conservation.

  2. Mar 2021 – Present

    Remote · Malaysia

    Current

    Principal Consultant

    Keyliine Consulting · Independent consulting

    Advise early- and growth-stage businesses on strategy, investment readiness and investor-facing communication.

    • Worked with 150+ startups across food tech, SaaS, health tech and professional services.
    • Combine strategy, storytelling and design to turn complex business ideas into clear value propositions and compelling investor narratives.
    • Developed investor-facing materials for clients whose fundraising outcomes collectively exceed $50M in secured investment.
    • Led cross-cultural, cross-functional project teams across ASEAN.

  3. May 2021 – Aug 2022

    Malaysia

    Chief Operating Officer

    Brandneo · Full-time

    Led operations for a web development and branding agency serving startups and SMEs.

    • Oversaw operations, client projects and delivery across branding and web development engagements.
    • Managed client relationships and project execution across creative and technical teams.
    • Concluded the venture in 2022 to focus on Keyliine Consulting.

  4. Feb 2021 – Jun 2021

    Malaysia

    Business Analyst

    FinNext Capital · Part-time

    Worked in FinNext Capital’s startup venture capital and incubation arm, delivered in partnership with the Cyberjaya initiative.

    • Supported early-stage startups on business strategy, investment readiness, and preparation for demo days and investor presentations.
    • Conceived and led a COVID-era upskilling program from concept to delivery, coordinating external vendors and curriculum development.
    • Gained hands-on exposure to venture capital, startup incubation and business advisory — the foundation for launching Keyliine Consulting.

  5. Jan 2018 – Feb 2021

    Indonesia

    Personal Financial Advisor

    Prudential Indonesia (PT Prudential Life Assurance) · Full-time

    AAJI-certified financial advisor providing insurance and financial planning solutions to individual clients.

    • Advised clients on financial protection and insurance planning tailored to their needs.
    • Led a B2B initiative to expand group insurance coverage through employer-sponsored plans.
    • Built experience in client relationship management, financial services and business development.
Selected work in detail

International and academic background

My experience spans Indonesia, Malaysia and China. I completed my undergraduate degree in International Business at Xiamen University Malaysia, built Astro Bali in Indonesia, and am currently pursuing a Master of Science in Enterprise Management at Zhejiang University in China on a full Chinese Government Scholarship.

My academic background in international business and enterprise management complements my professional experience, and I am open to opportunities internationally.

Education and achievements

Areas of interest

  • Corporate strategy and operations
  • Corporate development
  • Investor relations
  • Business development and strategic partnerships
  • Strategy consulting
  • Venture building and innovation
  • Commercial strategy and growth

Interested in my background or exploring a potential opportunity?

Get in touch